Resources & Thoughts

Musings, curious conversations, resources & behind-the-scenes goodness…

Mallory Whitfield Mallory Whitfield

Shopify SEO: Why Shopify Collections Are a SEO Super Power

Optimizing Shopify collection pages is an underrated secret for improving SEO on your Shopify store. Collection pages are like virtual aisles that group related products together, making it easier for customers to find what they're looking for. In this video, search engine optimization expert Kai Davis and I discuss how to use Shopify collections to drive more SEO traffic to your ecommerce store.

Read More
Mallory Whitfield Mallory Whitfield

How to Start a Craft Studio Business, with Christy Nelson

Wanna open an art or craft studio business, but wondering... how do I get started? In this video I'm chatting with Christy Nelson, the owner of Makit Takit. She's been running her craft studio business since 2016, and it's expanded to include craft classes & parties, an annual maker market, business mentoring & retreats, and a grown-up craft camp called Makit Together.

Read More
Mallory Whitfield Mallory Whitfield

How to Achieve Your Creative Goals Within 90 Days

You have BIG creative goals, right? You want to achieve them, but maybe you're struggling to make progress? Well, you're in the right place, because in this video I'm chatting with my friend & productivity expert Monique Malcolm about how to achieve your creative goals within 90 days.

Read More
Mallory Whitfield Mallory Whitfield

Website Planning for Creative Businesses: 5 Questions to Answer BEFORE Building Your Site!

Whether you’re planning a new website, a website move or a website redesign, OR you're still stuck at trying to figure out “What website platform should I use??” ... There’s a few questions you should consider & answer for yourself BEFORE you ever talk to a web designer or developer or go too far down the rabbit hole of researching website platforms.

Read More
Mallory Whitfield Mallory Whitfield

SEO for Beginners: Artists and Creatives Edition!

Okay, so you're an artist, creative, or handmade business owner and you want to figure out the basics of SEO (search engine optimization) so you can get more traffic to your website. If so, you're in the right place! I've spent more than a decade working professionally in digital marketing and SEO.

Read More
Mallory Whitfield Mallory Whitfield

Shopify SEO for Artists and Creatives: 5 Quick Wins for Beginners

Just getting started with Shopify SEO as an artist, maker or handmade business? In this video, I chatted with my friend and Shopify expert Holly Marsh about some beginner Shopify SEO tips and quick wins that you can use to improve your search engine optimization on Shopify.

Read More