Resources & Thoughts
Musings, curious conversations, resources & behind-the-scenes goodness…
How to Increase Your Sales at Craft Shows (Expert Sales Tips from Experienced Craft Fair Vendors)
Want to learn how to sell more at craft fairs? Get expert advice from two seasoned veterans of the maker market scene: Nicole Stevenson and Mallory Whitfield.
Shopify SEO: Why Shopify Collections Are a SEO Super Power
Optimizing Shopify collection pages is an underrated secret for improving SEO on your Shopify store. Collection pages are like virtual aisles that group related products together, making it easier for customers to find what they're looking for. In this video, search engine optimization expert Kai Davis and I discuss how to use Shopify collections to drive more SEO traffic to your ecommerce store.
How to Get Accepted to Juried Craft Shows (Tips from Craft Show Organizer Nicole Stevenson)
Applying to juried craft shows or art events can be a daunting process, especially when you’re met with rejection despite your best efforts. But don't worry! Getting accepted to a juried craft fair is totally possible with the right approach.
Shopify SEO: 5 Step Ecommerce SEO Strategy for Beginners, with Kai Davis
Want to get more visitors and CUSTOMERS to your Shopify store? In this video, search engine optimization expert Kai Davis is sharing his proven 5-step SEO strategy for Shopify ecommerce websites.
How to Start a Craft Studio Business, with Christy Nelson
Wanna open an art or craft studio business, but wondering... how do I get started? In this video I'm chatting with Christy Nelson, the owner of Makit Takit. She's been running her craft studio business since 2016, and it's expanded to include craft classes & parties, an annual maker market, business mentoring & retreats, and a grown-up craft camp called Makit Together.
How To Make Your Craft Show Display Look Great! (Visual Merchandising Tips & Tricks)
Want to learn how to make your craft fair booth look great so you can sell more art? You're in the right place! In this video, I'm chatting with my friend & craft show organizer Nicole Stevenson all about craft show display ideas.
Quarterly Planning for Creatives (The KEY to Productivity!) with Gwen Bortner
Quarterly planning allows for focused and adaptable goal-setting in creative businesses. In this video, I discuss the importance and impact of quarterly planning for creative businesses with my own business coach, Gwen Bortner.
$173K Debt Free Journey: The Life Changing Magic of YNAB (You Need A Budget
YNAB is a powerful tool for managing personal finances and achieving financial goals, like getting out of debt. In this video, I discuss the life-changing magic of YNAB (You Need a Budget) with my friend and productivity expert Monique Malcolm.
How to Achieve Your Creative Goals Within 90 Days
You have BIG creative goals, right? You want to achieve them, but maybe you're struggling to make progress? Well, you're in the right place, because in this video I'm chatting with my friend & productivity expert Monique Malcolm about how to achieve your creative goals within 90 days.
Inventory Management for Creative Business Owners, with Gwen Bortner
Do you want to increase profits and bring down costs in your creative business? In this video, I'm chatting with business coach, Gwen Bortner, all about how effective inventory management can help bring down your expenses & boost your profits.
Website Planning for Creative Businesses: 5 Questions to Answer BEFORE Building Your Site!
Whether you’re planning a new website, a website move or a website redesign, OR you're still stuck at trying to figure out “What website platform should I use??” ... There’s a few questions you should consider & answer for yourself BEFORE you ever talk to a web designer or developer or go too far down the rabbit hole of researching website platforms.
Branding 101: Creating a Brand for Your Handmade Business
Just getting started branding your handmade business? Learn the basics and beginner steps that artists and makers can take to start branding their creative business.
SEO for Beginners: Artists and Creatives Edition!
Okay, so you're an artist, creative, or handmade business owner and you want to figure out the basics of SEO (search engine optimization) so you can get more traffic to your website. If so, you're in the right place! I've spent more than a decade working professionally in digital marketing and SEO.
Getting Started with Email Marketing for Artists, Makers and Handmade Businesses
Just getting started with email marketing as an artist, maker or handmade business? As a creative small business owner, email marketing is important because it's a marketing channel that YOU own and can control. Learn more in this beginner’s guide to email marketing.
Shopify SEO for Artists and Creatives: 5 Quick Wins for Beginners
Just getting started with Shopify SEO as an artist, maker or handmade business? In this video, I chatted with my friend and Shopify expert Holly Marsh about some beginner Shopify SEO tips and quick wins that you can use to improve your search engine optimization on Shopify.