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Creative Strategy & Marketing Consulting Services
You've built a beautiful creative business.
And you're ready for what's next.
You're not a beginner. You've put in the years, proven the concept, built a solid foundation... and you've outgrown the advice that got you here.
The challenges you're facing now aren't about tactics. (One more Google search or YouTube rabbit hole ain’t gonna cut it…)
You've grown to the point where you need an outside perspective. A strategic eye with the experience to back it up.
You need someone who can pinpoint and reflect back to you what you can't see clearly about your own business or creative vision. And you crave someone who can deliver it in a way that’s in alignment and in integrity with self-love and your highest good.
You want someone in your corner who can hold a mirror to your greatest gifts & strengths. Who can help you connect the dots between where you say you want to go and where you're holding yourself back. Someone who can both simplify technical challenges and help you get honest with yourself.
That’s where I come in.
I'm not your typical marketing consultant. (And honestly, that's the point!)
I'm Mallory Whitfield: digital marketing strategist, former professional drag queen and Tulane professor, keynote performer, and author of We Are the Weird Ones.
With nearly two decades of experience working with creative entrepreneurs, product-based businesses, and out-of-the-box thinkers, I've built my entire approach around one core belief: that the most powerful marketing strategy is the one that's actually yours.
As a "creative Swiss army knife", I bridge the gap between soulful artistic vision and focused business strategy. I specialize in helping creative misfits and established entrepreneurs transform their growth trajectories by seeing what they often miss about their own operations.
I've spent more than 20 years learning what actually works for people like us. I understand the intricacies of kind-hearted creative business owners because I've lived them. I understand you — your resistance to cookie-cutter solutions, your need to grow without compromising what makes your work meaningful — because I am you.
My approach: The Wheel of Weird
Everything I do is rooted in my 4-part We Are the Weird Ones framework — Curiosity, Compassion, Authenticity & Action.
Before we touch strategy or messaging, we start with the internal work: getting clear on what kind of business you actually want to build, what's truly in alignment for you, and what's been quietly getting in the way. Then we build the strategic roadmap that honors all of that — and gets you moving.
I don’t serve up generic marketing advice. My specialty is offering a diagnosis, a direction, and co-creating a plan that sounds like you.
“Working with Mallory has been such a blessing. She’s creative, patient, and professional, but what really stands out is how much she cares. She listens, gives great advice, and her expertise shows in every detail. It’s rare to find someone who can make things look beautiful and feel right. I’m so grateful for her talent and the heart she puts into her work.”
What People Are Saying…
“I’ve taken some marketing courses before that gave good tips or focused on certain aspects of marketing, but Mallory’s program is in-depth, holistic and relatable, and allowed me to create a really solid and detailed action plan...She goes above & beyond with sharing resources she’s accumulated through her own experience as a creator. I highly recommend working with her!”
— Justine Diamond, perfumer, aromatherapist & creator of Elspeth’s Airs“Mallory was instrumental to the early days of my business — in fact, she was one of the first people I came to for advice when I was preparing to launch my online store... Her marketing advice was right on the money — she offered clear answers to my questions and made navigating the (sometimes confusing and intimidating) world of SEO a breeze. And, most importantly, my store has seen a real increase of traffic as a result of her efforts.”
— Hope Kodman VonStarnes, founder & co-owner at Dynamo“Mallory has been an invaluable resource – helping me substantially increase my audience size and engagement... While I find digital marketing and online self promotion a bit exhausting, Mallory made it straightforward and tangible. I saw immediate results as a product of our work together and recommend her enthusiastically to anyone interested in increasing their reach.”
— Lelia Gowland, speaker, writer & executive coach
Creative. Strategic. Data-driven.
With nearly 20 years of experience in digital strategy, content creation, and SEO, I help mission-driven business owners create marketing systems that feel authentic and deliver tangible results. I’m your perfect mix of marketing strategist and implementation partner.
My expertise includes:
Creative problem solving and strategy development
SEO strategy and implementation
Relevance engineering for SEO & AI visibility
Conversion optimization & UX strategy
Content creation and optimization
Brand messaging and copywriting
Email marketing sequences and automation
Website improvements and optimization (including Squarespace & WordPress)
Lead generation strategies
Content distribution planning
YouTube and LinkedIn strategy
Strategic partnerships and collaboration opportunities
Marketing systems setup and improvement
Data analysis and reporting
What I don’t do:*
Social media management for Instagram, Facebook or TikTok
Paid advertising campaign management (FB/Meta Ads, Google PPC)
Advanced custom website coding
Advanced graphic design work
*(But I can help you find folks who can!)
Ready to get started?
Check out my current list of creative strategy and marketing consulting services below, or schedule a quick call to see if we're a good fit.
Creative Catalyst Intensive
Done-with-you 48-hour transformation sprint
$3,333
The Creative Catalyst Intensive is a focused "done-with-you" 2-day sprint to overhaul one specific project — launching a new product, brainstorming the vision for your one-person show, revamping your landing page, mapping out a new email marketing strategy, or pivoting a core offer. We’ll move fast and get things done.
How it flows:
You'll complete a pre-session questionnaire to help me understand your unique situation
We'll identify specific marketing or creative deliverables that will move your business or vision forward
We'll connect for a 1-hour deep-dive strategy session
I'll collaborate with you to develop your customized marketing or creative deliverables within 24 hours
You'll have 24 hours to request refinements
Within 48 hours, you'll have professional marketing assets or creative plans ready to implement
Popular focus areas for Creative Catalyst Intensives:
Creative project kickstart: Brainstorming, developing & planning a new product or offer
Landing page creation & optimization for a new offer or service
SEO strategy & optimization plan for your website
Email marketing sequence for a new offer or service
Content strategy with editorial calendar for next 90 days
Lead magnet development with landing page copy
Campaign development & landing page creation
Brand strategy development & roadmap for your small business
Ready to get started?
Schedule a quick call to see if we're a good fit for this service:
The 1:1 Marketing Accelerator
Personalized strategic partnership to clarify & transform
$1,888
The 1:1 Marketing Accelerator is six weeks of dedicated partnership to diagnose what's keeping you stuck and build your strategic roadmap to move forward.
You get bi-weekly 60-minute strategy session calls (either phone call or Zoom, your choice), structured support & weekly checkins between sessions, and the option for video feedback on your real work in progress.
Ready to get started?
Schedule a quick call to see if we're a good fit for this service:
Brand Alignment Snapshot
Strategic marketing audit delivered via async video
$444
Feeling confused and overwhelmed with your DIY marketing efforts?
As a small business owner, sometimes you need an outside perspective to provide feedback about what’s working and what could be improved. The Brand Alignment Snapshot was designed with you in mind.
With this option, I'll provide expert insights via a comprehensive async video audit of your current marketing & brand. I'll share what's working, what's not, and the fastest path to quick wins. You'll get video feedback and a prioritized list of action items so you can have a clear path forward.
What's included:
Pre-audit questionnaire to help me understand your business & goals
Recorded video feedback walking you through my findings & recommendations
Custom prioritized checklist with action steps
Ready to get started?
Order your Brand Alignment Snapshot now:
Borrow My Brain
1-hour 1:1 consulting session
$333
One focused hour. Bring the question that's keeping you up at night, the decision you can't quite figure out, or the strategy that you need another set of eyes on. If you’ve ever wanted to “pick my brain” — here’s your chance.
Ready to get clarity?
Schedule your 1:1 “Borrow My Brain” session:
“Mallory is a force of nature. She brings a unique perspective to every challenge and almost always finds a way to reframe a problem in a new and insightful way. Her passion to do good work is clear in every conversation, and her ability to execute is a wonder. She has a keen intellect that makes everyone around her better.”
Let’s get to work!
Ready to tackle your creative strategy or marketing challenge together? Schedule a quick call to see if we're a good fit: