Resources & Thoughts
Musings, curious conversations, resources & behind-the-scenes goodness…
What handmade business to start? Focus on THIS for a successful craft business.
Trying to decide what handmade business to start? If you’re only focusing on WHAT type of handmade crafts to make and sell, you’re already headed in the wrong direction. Learn the secret that most successful craft business owners know.
How to Name Your Handmade Business the RIGHT Way! (5 Essential Steps to Know)
Trying to come up with a name for your craft business? Whether you’re launching a new Etsy shop or getting started selling at craft shows, you'll need to figure out how to name your handmade business. Learn the 5 essential steps for naming your handmade business…
Etsy SEO for Beginners: 6 Areas of Your Etsy Shop You MUST Update To Improve Your SEO Rankings
Getting started selling on Etsy? You might have heard about SEO (search engine optimization). Here are some tips for Etsy SEO for beginners.
How To Sell Your Handmade Products In Stores (5 Easy Steps to Get Started)
Want to sell your handmade products to stores, whether on a wholesale or consignment basis? If you’re curious about where to start when it comes to getting your products in boutiques and independent retail shops, you’re in the right place!
Etsy or Shopify: Which Is Best for Artists & Handmade Businesses?
Etsy or Shopify? You might be wondering which of these ecommerce platforms is right for your handmade business? Learn more about the benefits and drawbacks of Shopify vs Etsy. I'll help you weigh the options to decide what solution is right for YOUR creative business.
5+ Craft Show Must Haves (To Make Your Craft Fair A Success!)
I did my fair share of craft fairs for more than a decade, and I learned a lot of tricks along the way. (I even wrote a book about it!) My craft show tool kit evolved a lot over the years, with a few handy items I couldn’t live without bringing to a craft fair. Here are my craft fair must haves...
5 Tips for a Successful Handmade Craft Shopping Party
Back when I was selling at craft shows regularly, I also hosted some handmade home shopping parties for friends & family to attend. Here are 5 tips to help make your event a success!
Marketing Mistakes To Avoid (Small Business Marketing Tips From Rachael Kay Albers)
In this episode, Mallory Whitfield and Rachael Kay Albers discuss some of the common marketing mistakes that small business owners make, including website mistakes to avoid, email marketing mistakes, and what not to do on social media.
How To Love Yourself (Self Love Advice From Lisa Van Ahn)
Wondering how to love yourself more? In this interview, wellness and confidence coach Lisa Van Ahn shares advice for self love and self-protection.
Creating a Sense of Belonging in STEM (Talking Diversity in STEM with Stephanie Castillo)
In this interview with Stephanie Castillo, we talk about the importance of diversity and inclusion in STEM (science, technology, engineering and math) fields and how to create a sense of belonging in STEM.
How to Be Good at Networking (Business Networking Tips from Kasra Khalili)
Learn how to be good at networking in this interview with Kasra Khalili, where he shares business networking tips & advice on how to build mutually valuable connections.
How to Build a Personal Brand (Tips from Brand Strategist Olivia Omega)
In this interview with brand strategist Olivia Omega, we talk about how to build a personal brand. We talk about the importance of authenticity and bringing your personality into your work.
Dealing With Death, Grief & Loss (Advice from Death Doula Jessica Reis)
In this interview with death doula Jessica Reis, aka the Death Empath, we talk about how to deal with death, loss & grief, whether it's the death of a loved one, the death of a pet, or one's own death.
How to Be More Confident (Life Advice from Rachel Druckenmiller)
In this video interview with Rachel Druckenmiller, we explore how vulnerability and taking action can build confidence, and Rachel offers advice for how to be more confident in the workplace.
How to Cope With Loneliness (Sandy Rocourt on Moving From Grief to Recovery)
In this interview with mental health advocate & speaker Sandy Rocourt, we talk about how to cope with loneliness and Sandy shares her own journey of moving from grief to recovery.