Badass Creatives
Creative project · 2014–present
Badass Creatives
Business, marketing & life advice for multi-passionate creative weirdos: artists, makers, and indie business owners who color outside the lines.
About the project…
Badass Creatives is a media and education brand I founded to serve artists, makers, and creative entrepreneurs — the indie-spirited misfits who run product-based small businesses and pour their hearts into their craft. The community stands for love, empathy, diversity, and equality, and believes deeply that belonging matters.
Over the years, the project has grown from a single podcast into a multi-channel platform spanning audio, video, live events, and educational programs.
“We believe that art, creativity, community, and kindness can change the world. We are the weird ones. The misfits. We embrace our weird, knowing that to feel 'weird' is actually pretty normal.”
— Mallory Whitfield
What I created…
2014-2017 · Public speaking
Began speaking at local workshops & national conferences about digital marketing topics including SEO, content marketing, social media & Google Analytics. Produced the DIY SEO Bootcamp, a 3 week introductory course on the basics of search engine optimization for local small business owners.
2016-2019 · Graphic tees
Designed and sold a line of original graphic t-shirts and tote bags under the Badass Creatives brand featuring empowering slogans like "Cultivate Diversity", "Make Art. Every. Damn. Day." and "Kindness is BADASS."
2017-2018 · Audio podcast
Launched the Badass Creatives podcast featuring interviews with a diverse range of handmade artists, performers, makers, and creative entrepreneurs. Episodes covered marketing, business strategy, and the realities of building a creative career — grounded in my own background in SEO, social media, and content marketing.
2018 · Live event
Hosted the first in-person Badass Creatives Marketing Accelerator as an immersive weekend retreat — bringing together creative business owners for focused, community-driven learning.
2022 · Online education program
Relaunched the Marketing Accelerator as a digital program for product-based small business owners. The curriculum empowered artists, makers, and independent retailers to develop a cohesive brand, confidently market their products, and design a creative life, their way.
2023 · YouTube channel
Launched the Badass Creatives YouTube channel to deliver free, accessible marketing tips for artists, makers, and handmade business owners — meeting the community where they already spend their time.
My role…
Founder, host, educator, and community builder. I conceived the brand, produced the podcast, developed and delivered the educational curriculum, hosted live events, and created all video, graphic design and written content — drawing on my professional background in digital marketing, SEO, and content strategy.
